Vipul Nair
Two Kinds of Agents, Two Kinds of Harness
Why long-running workflow agents and real-time conversational agents need fundamentally different harnesses around the same underlying model.
Research & Resource
The latest thinking on AI, insights, and consumer research systems.
Explore practical articles on multimodal research, AI-moderated interviews, ethnography, and the methods that actually change how insights teams work.
Latest Articles and Insights
Smriti Gupta
Beyond the Transcript: How Multimodal AI Is Revealing What Consumers Cannot Put Into Words
Why multimodal AI matters in consumer research, what it observes beyond transcripts, and where it already changes in-home studies, packaging research, and ad testing.
Smriti Gupta
AI in Consumer Research: An Insights Leader's Guide to What Actually Works in 2026
A practical guide for insights leaders evaluating what AI research methods are genuinely useful in 2026, from AI-moderated interviews and ethnography to synthetic personas and chat-with-data systems.
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