Research & Resource
Explore practical articles on multimodal research, AI-moderated interviews, ethnography, and the methods that actually change how insights teams work.
Vipul Nair
A practical evaluation guide for AI research partners: what to test in the moderator, recruitment system, and delivery model before trusting a study.
Himadri Roy
Why difficult qualitative recruits fail in different ways, how behavioral screeners protect study quality, and why the interview itself is the strongest final quality gate.
Smriti Gupta
How qualitative, quantitative, cohort routing, pre-tasks, observation, longitudinal waves, and multi-market fieldwork fit together inside one consumer research brief.
Smriti Gupta
Why multimodal AI matters in consumer research, what it observes beyond transcripts, and where it already changes in-home studies, packaging research, and ad testing.
Vipul Nair
Why long-running workflow agents and real-time conversational agents need fundamentally different harnesses around the same underlying model.
Smriti Gupta
A practical guide for insights leaders evaluating what AI research methods are genuinely useful in 2026, from AI-moderated interviews and ethnography to synthetic personas and chat-with-data systems.
