Research & Resource
Explore practical articles on multimodal research, AI-moderated interviews, ethnography, and the methods that actually change how insights teams work.
Smriti Gupta
Why multimodal AI matters in consumer research, what it observes beyond transcripts, and where it already changes in-home studies, packaging research, and ad testing.
Smriti Gupta
A practical guide for insights leaders evaluating what AI research methods are genuinely useful in 2026, from AI-moderated interviews and ethnography to synthetic personas and chat-with-data systems.
